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McHenry County Turning Point » Do you have “Cause fatigue”?

Do you have “Cause fatigue”?

Last year, researchers at the Brain and Creativity Institute at the University of Southern California published a study suggesting the speed of social media may be reducing our ability to stay interested in a cause or even show empathy — online, at least. Last year in Denmark, researchers created a Facebook group to save a local fountain from demolition. They gathered more than 25,000 supporters. There were no actual plans to demolish the fountain. Likewise, Solis said, as an experiment, he recently Tweeted a note of support for a good cause, imploring readers to click the link he included, which would register them to volunteer. He intentionally posted a bad link. “There were 86 re-Tweets of my initial Tweet until anyone mentioned that the link was bad. Which tells me in order for these online petitions to mean something, be it about Conan or whatever, you have to embrace it in the real world.”

A geat story from the Chicago Tribune about how online “Activism” has bred a lot of very silly ’causes.’

June 01 2010 02:30 pm | In the news

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